database cleaning:
data cleansing, verification & enhancement services
All businesses holding personal information about their customers are obliged, under the Data Protection Act 1998, to ensure that such data is accurately maintained and regularly audited.
Whilst there is a legal requirement to maintain your client database, it is your marketing budget that will reap the rewards from performing regular auditing/cleaning procedures.
Ensuring that consumer name and address information is accurate, identifying and removing individuals who cannot or will not respond to your marketing communications, and avoiding mailing the same person more than once, are all ways in which wasted mailing costs can be reduced.
db valet can provide a FREE, no obligation audit of your data. For more information, please go to the audit page or view the services page for details of the data cleaning, data verification and data enhancement processes available.